I asked Martin Devlin who is a consultant with Hubspot partner Concentric Marketing, which is the right way to market a website socially. This is what he told me:
Social Media is a great way to spread the word about websites, but breaking social media ethics could find mean no website visitors at all.
Web 2.0, Blogging, Social media, all three have meant great opportunites for webmasters and online entrepreneurs who are focused and willing to adapt to every changing online environments to be successful in the online environment. In the ever changing world of the internet, attracting visitors to a website is as much about social interaction as it is the content onsite. Let’s take a look at how to integrate social media marketing to increase website traffic.
What is Social Media?
Social media is an online space that is populated with inormation and content provided by the users interacting with each other. People meet, share media they find interesting and converse. Examples include Facebook, Twitter, LinkedIn and YouTube just to name a few. These sites are used by a huge community so the term social media is very apt.
How Can Webmasters and Business Owners use Social Media?
Blogging was perhaps the first seed of Social Media. As blogging became more main stream it seemed that every business or webmaster was creating and maintaining (or trying unsuccessfully to maintain) a blog. Blogging was in fact one of the first forms of social media that allowed companies to interact with customers, and people to connect with each other on a personal level, to seek ideas and give opinions.
Blogs opened up the channels of communication online, and helped establish the grounding of the larger social media networks of today. The important lesson from blogs, especially for business, is that online users look for transparency, relevant information and open conversation. Any business wishing to maintain an effective online presence must ensure all of these goals are met.
It is important for Businesses and Webmasters to create a social media profile that suits their marketing and business goals, and more importantly their customers. Creating social media profiles just because it’s the latest trend is not helpful to any business owner or webmaster. Knowing how to reach target markets online, where customers spend time online and which social networks they prefer is an important part of initiating a social media strategy.
Examples of Social Media Marketing for Business and Webmasters
Twitter is a great way to keep customers up to date with special events, sales or important information for your business. Spam is not tolerated by twitter users and is important to avoid. By offering only genuine and important information, followers are more likely to stay tuned into and look forward to new tweets. Including tags within tweets is a great tool that allows business messages to be included in relevant search results. For example #shoesale or #best milkshakes depending on niche marketing strategies.
Facebook again can be used effectively by businesses or websites of all sizes. It is not recommended to create a fan page and spam thousands of people in order to attract “friends or fans” within Facebook. Instead, once a page is created, contacting known customers, friends or relevant people or industries is worthwhile. Use Facebook to launch facebook only offers, show photos of new products or links to webpages. The key to Facebook is the fact that each time a person on facebook comments on something, everyone on their friends list will see it. This is a great opportunity for businesses to create relevant and exciting Facebook posts that attract comments and new customers.
The Golden Rule of Online Social Media Marketing is to:
Always provide up to date and relevant information to those within social media networks
Stay active within communities
Following simple guidelines to effective use of social media ensures that the online environment will be a positive one that enhances the reputation of businesses and websites. To have positive feedback online and positive discussion within popular social networks is a sure way to boost traffic and often online revenue also. Social Media marketing when implemented correctly is equivalent to offline word of mouth marketing, it is priceless and effective marketing unmatched by any other.