Running a local business doesn’t mean you can overlook SEO. People use the internet to search for businesses in their neighbourhood. You ought to be there for them, as otherwise you’d be leaving money on the table. This article shows you what to consider when creating a local SEO campaign.
First of all, the keyword research for a local SEO campaign should focus on search terms that contain specific names of towns, neighbourhoods, or streets. Include such terms alongside broader keywords, in order to increase the odds of getting found by people seeking for your kind of products or services.
For example, you might be launching a new product or service that would appeal to people or other businesses in your area. Your business is located in Birmingham with a branch in Telford and a new branch opening in Worcester, so it would make sense therefore to campaign SEO West Midlands to encapsulate the whole business and provide customers in those areas with goods/services or just further information.
In order to enhance the effectiveness of your local SEO campaign, consider developing comprehensive business pages on all major search engines. Google My Business pages benefit from prominent and attention grabbing listings, so you should strive to bring your business page to the top of search for the most relevant keywords in your niche or industry. When you put together your business pages, try to be consistent. Always use the same name, address and phone number across all citations.
Get listed in as many local business directories as possible. While such directory listings may not boost your rankings, chances are they’ll rank above your website, as these directories enjoy a much higher authority in Google, Yahoo or Bing. Geo targeted directories are always a good idea, as they are very popular among internet users searching for local businesses.
Pay special attention to your on-site SEO, in particular to page titles and descriptions. Always include the geographic location of your business in these META tags, in order to help search engines understand where your core audience lives. Geo-specific keywords can do a wonderful job at that.
If you’ve ever performed a local search, you may have noticed several YouTube videos among the top Google results. This means you need to develop a sound YouTube promotion and SEO strategy. Create compelling videos and product demos to hook your audience, and optimise them for your best keywords. These efforts will pay off sooner rather than later, as raking in YouTube is easier than working your way to the top of Google.
All these tasks are more difficult than they appear. That’s why hiring a local SEO agency is perhaps the best way to do everything by the book. Proper implementation of an SEO strategy requires sustained effort, as well as a huge amount of time. Leave it to experts, and put your time to much better use by doing what you know best, which is to improve your products or services and to cater to your customers.